03. What you need to know

Jobs in Content Strategy

Now that you have content marketing skills under your belt, let’s look at what you can do with these skills in the marketplace. As you learned, the need for content is great.
People who can plan, create, and implement content are in high demand.
Some content marketing jobs are more junior and some more senior. There are jobs that are super focused on only content marketing and jobs that include content as one of several marketing tasks.

Here are common titles of content marketing jobs:

  • Content strategist
  • Content marketing strategist
  • Content marketing editor
  • Content marketing manager
  • Content manager
  • Content specialist
  • Content analyst
  • Content associate
  • Content coordinator
  • Content designer
  • Content developer
  • Content editor

Content marketing jobs pay well. The average Base Salary for Content Analyst is $58,882 per year.

How do you find people who want your new skills?

You can use the broad terms content marketing jobs or content marketing careers.
You can also be more focused in your search and use the content marketing job titles we covered.

Be sure to include your location to find a job that is near you.

Responsibilities of a content marketing job typically include:

  • Plan and implement a content strategy for each campaign from ideation and asset creation to drafting and publishing both for the long-term and in response to hot topics.
  • Create compelling content in a variety of forms, including contributed articles, press releases, Q&As, blog posts, white papers, webinars, videos, case studies, infographics, and social media posts.
  • Set expectations around content sharing practices, repurpose and repackage existing content, update all digital channels, and ensure a singular consistent voice.
  • Build and manage a content/editorial calendar aligned with the customer journey to engage target audiences.
  • Partner with the user experience team, analytics, and project managers to constantly improve delivery of content and the user experience.

The experience desired for content marketing candidates typically includes:

  • Proven ability in writing, editing and proofreading
  • Demonstrated understanding of website usability/web optimization best practices
  • Solid knowledge of Adobe Creative Suite, web analytics and CMS tools, including Hubspot